I’m Simon Gregory, and I’ve worked with businesses in the professional services sector for over thirty years.
In that time I’ve met hundreds of business owners who find themselves working longer hours for diminishing returns, frequently feeling that the only way to get the job is to cut the price.
They feel totally demoralised and trapped by the situation – even if they’re busy they know they’re not getting paid enough.
Often, these people are real experts in their sector with huge resources of knowledge and experience, but lack the confidence and know-how to reposition themselves and find the kind of clients who recognise their worth and pay them accordingly.
I know, because I was one of them.
Like most professional service companies who’ve been around a while we’d built up systems and practices that represented an abundance of value to our customers. At the time we couldn’t see it, didn’t recognise its worth, let alone tell people about it. Until it was pointed out to us.
We needed to find an effective way to tell our prospective customers about all this extra value, so they could easily choose us over inferior competitors.
So we devised a way to uncover and identify all the hidden assets in our business. This allowed us to pinpoint our authentic brand values and take control of how we work and who we work with. Creating focused targeted messages combined with a new visual identity allowed us to reposition the business – this time with an informed strategy.
It worked, and helped to set my business free.
Before long, we’d stopped competing on price. We worked up our methods into the comprehensive Branding For Business process, and tried it out with clients. They loved it.
Our Branding For Business process is a crucial first step in exposing your hidden assets in order to find your authentic brand values. This gives you the crystal-clear information needed to create razor-sharp promotional messages and a stunning visual identity. Your competition will be fighting for scraps while you step up to a new level.
Get a compelling Brand For Business that positions your firm as the only rational choice for your target market.
Here’s what one recent customer said:
John Gibbons
The BodyMaster
