John Gibbons – BodyMaster
John Gibbons contacted us last year saying he was an osteopath who felt he needed a website.
After taking him through our Clear & Creative Brand Clarity Process™, it was obvious John was more than just an osteopath. He had huge areas of specialist expertise that he was neither articulating nor delivering. John had a book in publication, as well as articles and training courses that could be sold and promoted.
John said he couldn’t afford the branding and website package we proposed, but loved the marketing advice and wanted to use it to build the website himself. We wished him well.
Some months later, just as we were wondering how he was getting on, he got back in touch and asked for help. Happily, we rolled up our sleeves.
The Process
The first task was to re-position him in existing and new markets as the expert. The man other therapists and professionals seek out to learn specialist techniques that transform their own practices. We needed a laudatory and memorable term to convey his vast expertise. Our research convinced us that his methods were unique in his industry, and the John Gibbons Bodymaster Method was born. We created a brand for John that reflected both his specialism and his authentic values.
The Website
The new website enables John’s customers to find, book and pay for his courses and products easily and quickly. This gives John control over demand, streamlines his administration, makes planning easy, and pulls his cash flow forward.
A built-in Content Management System allows John to update articles and add new courses easily, without knowledge of web programming. This saves him money and time - time to get on with what he is good at without having to pay external web designers.
We implemented an email marketing system that captures enquirers’ details and allows John to communicate the benefits of his products to both existing and potential customers.
The Result
John is overjoyed. His courses are booked well in advance and his business is more profitable than ever.
We have since applied the brand to other marketing materials, including banner stands, leaflets and business cards, to ensure John’s business consistently communicates his trustworthy, professional and expert values.
Deliverables
- Brand Strategy
- Website
- Email campaigns
- Stationery
- Promotional Literature
- Display Materials
Thank you for the amazing site! I am very very happy. When the website went live it paid for itself in the first week. My courses are selling out, and I’m often getting paid while I’m asleep. You deserve the champagne – and of course the money!
John Gibbons
The BodyMaster
