Remember when one of the world’s most profitable brands made a huge branding mistake?
In 1985 Coca-Cola introduced a new formula, in reaction to Pepsi’s growing market share. But people hated it.
In fact, Coca-Cola damaged their brand loyalty with one simple act.
If you try to be everything to everyone, you end up being nothing to no one. Here’s how to stand out in the right crowd and find your market niche: 1. Concentrate on a Niche Market In today’s competitive business climate, you have to separate yourself from the pack – you have to create a niche.…
Things Your Stuff Can Already Do That You Might Not Know About
Here’s my quick list of Things Your Stuff Can Already Do That You Might Not Know About.
Lots of businesses use YouTube to embed video in their websites.
There are loads of benefits, including higher SEO, longer page visits and greater customer engagement. However, checking one little button can undo all of that good stuff and have people leaving your site in droves.
Branding actually has so little to do with the visual identity, it’s easier in the small business context to think of it in terms of a word that sums it up much better. Reputation.
Have you ever taken on a new client only to discover you’ve signed on with a nightmare? Not long after the engagement starts, you come to realize that this client needs constant attention. They are unorganized and unprepared. They take forever to make a decision. They don’t listen to your advice. They try to tell you how to do your job.
This is not a client problem. This is a leadership problem.
We’re talking about an investment in your Brand Clarity.
Your visual identity (the visible representation of your brand) is only the tip of the iceberg. A brand mostly consists of the emotional and psychological position a company holds with its audience.
Can you afford to overlook the importance of good design?
A simple, clean website with engaging content is the key to driving traffic in these over-communicated and busy times.
We have a problem. There is simply too much choice and consumers are bombarded with information.
How does an average person cope with the current media explosion? Studies on the sensitivity of the human brain have established the existence of a phenomenon called “sensory overload”.
Choosing names that say what your business does on the tin may not be the best approach to choosing domain names online, despite it being an approach many businesses have adopted in the past.
However, whilst in the past descriptive domain names may have given businesses certain advantages online, recent changes to Google’s algorithm at the end of 2012 have done away with many of these previous benefits.