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A brand guide is much more than a visual reference to your company’s branding. It’s the complete bible of your brand approach, your values and how you should communicate.
DetailsWe’ve seen it so many times before – small businesses that have a cracking set of services and skills, but their photography really lets them down and under sells what they can really do. Whats more, they come across as unprofessional.
DetailsFrom building trust with your clients, to reinforcing your brand image – there are many positives to having branded uniforms.
DetailsTime certainly does fly! It’s been 3 years since we rebranded Tekeez, an IT company based in Oxford (and now Caerphilly, Wales!). We caught up with Richard Hillsdon, Managing Director at Tekeez to see how the brand is doing.
DetailsSomebody recently asked me a very loaded question. It went a bit like this: “How much should I pay for a website? I’ve had a few quotes, and it looks like I can get one for about £500 – is that right?” It’s hard to know where to start with a question like that, but…
DetailsLogo’s are a visual symbol of your business – but it isn’t the most important aspect of your brand, your key messages are.
DetailsTestimonials, they are a great way of communicating the ‘proof in the pudding’ to your clients. Here’s why you should pick your testimonials carefully to secure a professional representation your business.
DetailsThis year Ali be running four and a half stone lighter, so the pressure is certainly on to beat last year’s time!
DetailsLogos are a visual symbol of your business – but it isn’t the most important aspect of your brand, your key messages are.
DetailsI love life, but hate Cancer. So on July 10th, I will be taking part in my fourth Race for Life. Everybody knows the loss and devastation that Cancer brings. Let’s end it together.
DetailsWe recently had an article published in B4 Magazine, The Finance Issue (35). And we think it’s worth a read!
DetailsThanks to Richard Hillsdon at Tekeez for this month’s Guest Blog.
Usually, when you want to send a file to someone else, you email it as an attachment.
The problem is, email was never designed to send files, and each time you attach a file to an email the attachment grows in size up to 10x – so you end up sending a much larger file than you intended.
DetailsEveryone will tell you that small businesses need to have a presence on Facebook. After all, it’s a great way to keep in contact with clients and prospects and potentially gain new leads, right?
You know what happens next – you start with enthusiasm, then get discouraged when there’s little immediate impact on sales. Your page gets neglected and ends up full of cobwebs and tumbleweed. Then you say, “Yeah – I tried Facebook, but it doesn’t really work for my business…”
DetailsOur guest blog this month is from Sarah Living at The Wellness Alliance:
DetailsWe love life, but we hate cancer, so once again this year Ali Mace (Senior Designer) and Emma Bayliss (Digital Marketing Manager) are running Race For Life at University Parks.
DetailsWhatever people say about the benefits of social media, most savvy marketers will tell you that email is still the most effective way to convert customers.
Here’s how to make sure you’re creating emails people will want to open.
DetailsAre you merely a flag-waver – or are you a valuable resource to your connections on LinkedIn?
The answer to that question will be the difference between wasting your time and energy on the business networking site or making the most of your presence there.
Finding out what will make that difference is a crucial piece of knowledge.
DetailsAs digital marketing continues to evolve, so do the techniques used to generate leads via the web.
The primary method used to increase web-leads was traditionally search engine optimisation, but due to years of abuse, unethical practices and unsustainable marketing techniques, businesses are now having to spread their risk. This isn’t necessarily a bad thing.
DetailsBusinesses completely rely on email and their website for communications. Websites also provide the online public “face” for their business, and yet, over 80% of them have no control over their domain name, email systems or website and hosting.
DetailsEvery company wants to provide great customer service, but for small businesses it can be a hit-and-miss process. The key is moving from a product focus to a customer focus. There’s a lot we can learn from the big boys.
DetailsWe like to finish knowing we’re all set for a prosperous New Year, so we’ve
made a, “Things I Need To Remember To Do Before I Leave The Office And Totally Devote Myself To Christmas” list.
Wordpress is brilliant, and we love it. It’s the most popular CMS on the planet, but the fact that it’s so widely used also makes it popular with hackers.
And what do bored hackers do over Christmas?
That’s right – they trash your website.
DetailsIt’s mutually rewarding, building a long-lasting relationship with your client. It’s even more rewarding when that client is HAGA Action on Alcohol, the London-based support agency for alcohol misuse.
DetailsToday the last of the poppies have been removed from the moat at the Tower of London. The awe-inspiring display moved five million people to come and pay tribute to the 888,246 British and Colonial soldiers who lost their lives fighting for Britain during World War One.
DetailsIf you try to be everything to everyone, you end up being nothing to no one. Here’s how to stand out in the right crowd and find your market niche: 1. Concentrate on a Niche Market In today’s competitive business climate, you have to separate yourself from the pack – you have to create a niche.…
DetailsThings Your Stuff Can Already Do That You Might Not Know About
Here’s my quick list of Things Your Stuff Can Already Do That You Might Not Know About.
DetailsLots of businesses use YouTube to embed video in their websites.
There are loads of benefits, including higher SEO, longer page visits and greater customer engagement. However, checking one little button can undo all of that good stuff and have people leaving your site in droves.
DetailsYour website is usually your client or service user’s first point of contact, and needs an interface which is clear and easy to navigate, while maintaining the integrity of your organisation’s corporate image and brand values. There’s a lot that can be done online, but that doesn’t mean squeezing every flashy feature into your site, just because it’s possible.
DetailsHow can you be sure your website isn’t rubbish?
Your website might be beautifully designed, use cutting edge technology and come up on the first page of Google – and still be rubbish!
But surely great design + great functionality + great SEO = great website? Not necessarily. Here’s why…
DetailsCreative may not be our middle name, but it should be.
We love design, technology and gadgets, but our real passion is to communicate. We get our kicks talking to you, listening to your ideas and aspirations, then helping you turn them into reality.
DetailsBusinesses and organisations all over the UK still suffer daily from the debilitating effects of ‘brand embarrassment’. Luckily, the signs are easy to see and the sooner you spot them, the quicker the cure.
DetailsIt’s a typically British trait to be self-effacing, and modesty is a virtue, but here’s a question: if you’re really good at what you do, why are you afraid to tell people about it?
DetailsStanding on the top of an Alp, with France to one side and Switzerland to the other, we fell to musing that business and pleasure don’t have to be mutually exclusive.
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