A brand guide is much more than a visual reference to your company’s branding.
It’s the complete bible of your brand approach, your values and how you should communicate. It illustrates your tone and positioning statement across all forms of communications and media.
A brand guide ensures that you consistently create content that is on brand and on message.
The importance of sticking to your Brand Guide
Ensuring Brand Consistency
Using your brand guide across all media platforms not only ensures consistency, it ensures that new employees know and understand your core brand values. This enables them to put the brand values into practice in everything they do whilst working for your company. Brand guides act as a ‘how to’ for your company, providing clarity for new employees. Your employees will all be communicating in the same tone, with a proper understanding of your company ethos, so they’ll all be on the same page, sharing the same approach.
A Guide for Printers and Designers
A good brand guide is essential when approaching designers and printers for marketing and promotional material. Your brand guide is a visual reference and ‘rule book’ for how to use fonts, imagery, the logo and colours. That gives designers and printers an understanding of your visual identity, allowing for consistency across the board.
Your visual identity becomes a way for your audience to recognise and remember you – which is why it’s important to get it right. Inconsistent use of your visual identity can damage your brand, making you look unprofessional as a company. A mish-mash of conflicting imagery in your marketing can confuse your audience, making them less likely to remember you.
At Clear & Creative, we design and write brand guides as part of our branding process. We’re passionate about the positive effects that brand consistency bring to your bottom line, so we stress the importance of using the brand guides we create to all of our clients.
We use the power of branding and design to enable you and your
small business to recognise and charge your true value
Call us on 01865 204200 to find out how your Branding, Website and Marketing can earn its keep.
Written by: Alessandra Mace, Lead Designer at Clear & Creative
An Oxfordian of Italian descent, Ali loves Horror films and is a self-confessed Zumba fitness addict.
When she’s not designing awesome websites and marketing materials for our clients, you’ll find her mooching around vintage festivals and antique shops.
