Time certainly does fly! It’s been 3 years since we rebranded Tekeez, an IT company based in Oxford (and now Caerphilly, Wales!).
You can read about the rebrand here.
We caught up with Richard Hillsdon, Managing Director at Tekeez to see how the brand is doing.
How it’s changed the way you and the team feel about the business?
“We didn’t really have a “brand” previously as such. Just a logo, name and some random colours we liked, which we’d created ourselves, but was far from a “brand”. Following the rebranding process with Clear & Creative we suddenly had a “real” brand, the name, the colours, the logo, everything came together in a brand that exceeded all our expectations and gave us a brand to be proud of.
We were all suddenly excited about our brand and it gave us a new vision of the future and lots of ideas of how we could use and promote our new brand, rather than just our services. It was like a whole new business which we couldn’t wait to start promoting and working for!”
What it’s allowed you to do that you couldn’t do before?
“Since having the new brand, we’ve been able to do a lot of marketing and create materials that we just wouldn’t have done before. Previously, we didn’t have anything to be proud of that we wanted the world to see. We’ve been able to use it for a whole raft of new marketing ideas and materials. Now people are remembering the brand itself, and it’s been used on everything we do, from ever box we ship, every service we deliver, to every marketing word we write! People now refer to us as “Tekeez” and not “the computer people”, so the brand itself has now really taken off. It’s made everything we do look more professional.”
How it’s changed the way clients think about you – and what they’ve said?
“Potential clients definitely now think of us more as a “team” of professionals and not just an individual or “couple of people” and they seem to “know” we’re experts, approachable and friendly, all based around the branding we’re using. It’s really given everyone the impression we want, which is professional, experts, but at the same type time approachable and fun to work with. We did demand a lot from Simon and the team to create the brand, colours, a new name, a mascot and everything, but they delivered it all and now we have a brand that will last for many years. In fact the new name was so unique it’s now a Registered Trademark, we love it that much we don’t want anyone else using it!”
What were the financial implications?
“Since rebranding and using the new name we’ve increased our turnover and have been able to get customers we would have never been able to get before! All due to the professional look of the brand, the name and the impression our new brand gives potential new clients.
Existing clients love the new name and are really onboard with the new look and new approach. It’s made marketing easier as the brand itself gives us so many ideas without having to think too hard, it’s amazing what difference a “proper” brand can make. We’re still excited about it, it still love it and never miss an opportunity to show and promote the brand! We’re not as big as Coca Cola, but for us having our brand makes us feel like we are!”
Thank you to Richard! We really enjoyed working for Tekeez and look forward to working with them again in the future!