When you think of the term ‘Blog’, do you think of useful articles? Hints and tips? No, you typically think of a daily update about what you’re doing that day. Leave that stuff on your personal Facebook page.
Why would your clients be interested in what you’re making for dinner? Why would they have an opinion on if you should paint your bathroom green or blue? They’re only interested in what you can do for them, how you are going to solve their problem.
During our many years of website development, we’ve seen a pattern forming just like this time and time again. As we’ve been building websites we’ve discovered some real gems of useful articles hidden under the ultra vague page name ‘Blog’. It pains us to say that so many website visitors would bypass that page, and can you blame them? Does it entice them? Does it offer some sort of solution? Course not.
Anthony James blog page before
Anthony James blog page after
Everything from how to look after your hair extensions to how to how to choose a style that’s really you. Amazing content that would be of so much interest to their clients. Content that’s directly from their hair experts themselves and ideal content to share on social media. But it was all hidden under the dreaded title ‘Blog.’ Who would know that amazing content is there?
We simply had to get our hands on this. By simply renaming the page name from ‘Blog’ to ‘Tips’, and splitting the blog categories for both men and women, the page instantly became a page of interest and positioned them as the hair experts!
Family First Solicitors is another. Ursula Rice of Family First has the most unique, relatable writing style that is so consistent with the brand. Ursula had written some incredibly useful information for those needed family law advice. Again, hidden under ‘blog’, people who are in need of advice, in a bad way, would never want to click that.
Customers love free stuff, it’s that simple. If they can see that they will get content for free, course they are going to click through! This also communicates to your customers that you are there to help them, to offer advice and you are the experts. It confirms to your customers that they are in the correct place, and should contact you to solve their problem. By keeping your articles current and content relevant, you’ll be sure to keep their interest. And, of course, be sure to share them on social media! 🙂
Written by: Alessandra Mace, Lead Designer at Clear & Creative
Alessandra loves Horror films and is a self-confessed Zumba fitness addict.
When she’s not designing awesome websites and marketing for our clients, you’ll find her mooching around vintage festivals and antique shops.
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