A brand (or a new product offering) is initially nothing more than an idea and the ideas that spread are more likely to succeed than those that don’t. Seth Godin refers to them as ideavirus and believes that Ideas that spread, Win! which is true isn’t it?
Your website is usually your client or service user’s first point of contact, and needs an interface which is clear and easy to navigate, while maintaining the integrity of your organisation’s corporate image and brand values. There’s a lot that can be done online, but that doesn’t mean squeezing every flashy feature into your site, just because it’s possible.
How can you be sure your website isn’t rubbish?
Your website might be beautifully designed, use cutting edge technology and come up on the first page of Google – and still be rubbish!
But surely great design + great functionality + great SEO = great website? Not necessarily. Here’s why…
Creative may not be our middle name, but it should be.
We love design, technology and gadgets, but our real passion is to communicate. We get our kicks talking to you, listening to your ideas and aspirations, then helping you turn them into reality.
Businesses and organisations all over the UK still suffer daily from the debilitating effects of ‘brand embarrassment’. Luckily, the signs are easy to see and the sooner you spot them, the quicker the cure.
It’s a typically British trait to be self-effacing, and modesty is a virtue, but here’s a question: if you’re really good at what you do, why are you afraid to tell people about it?
Standing on the top of an Alp, with France to one side and Switzerland to the other, we fell to musing that business and pleasure don’t have to be mutually exclusive.