Logo’s are a visual symbol of your business – but it isn’t the most important aspect of your brand.
In our experience, we’ve seen many projects stalling over clients focusing on their logo in too much depth. They tend to over-think their logo and believe it will communicate their brand values and what they stand for.
This really isn’t the case. Their brand values and what they stand for should come from their communication and approach, in a way that resonates with their customers. It’s like choosing the design of a pair of curtains when really, you should be designing the room first (i.e your brand!).
Nike is a perfect example
The Nike logo isn’t really anything fancy. It’s just the word ‘Nike’ with a tick, or sometimes just the tick alone. Nike always tend to place their logo very subtly on their advertisements. This is because they don’t want to deter away from the key message they are trying to communicate, they are merely using their logo as a sign off. The focus is about the message they want to convey – not the logo.
Through memorable campaigns, Nike’s notion of strength, fearlessness, determination and confidence has really resonated with the public. These are the foundations of Nike’s brand that they are most known for and what make them Nike.
Remember, your logo is merely a visual symbol of your business, it’s not a symbol of your brand. What you and your brand stand for and how you communicate that is what really sticks in the mind of your customers. And that’s what you should really be focusing on.
Written by: Alessandra Mace, Lead Designer at Clear & Creative
Alessandra loves Horror films and is a self-confessed Zumba fitness addict.
When she’s not designing awesome websites and marketing for our clients, you’ll find her mooching around vintage festivals and antique shops.
We use the power of branding and design to enable you and your
small business to recognise and charge your true value
Call us on 01865 204200 to find out how your site can earn its keep.
